LoveWhereYouLiveBC fosters neighbourhood pride through Canadian litter reduction and eco-stewardship initiatives. Our Victoria-based grassroots organization sprung from a need for social responsibility. We received a Neighbourhood Small Grant from the Victoria & Vancouver Foundations in 2015.
One of our major projects, Tobacco-Related Pollution (TRP) is the largest contributor to environmental microplastic. With 5.4 trillion cigarettes produced worldwide annually, the time is now to prevent more plastic in our water and soils.
Our Vision // Litter-free public spaces.
Our Goal // Stimulate responsible
eco-stewardship through innovation.
Our Mission // Lead behaviour change
to eliminate toxic litter.
Plus members of our amazing volunteer family.