Our Story

Cigarette butts are the largest contributor to micro-plastics in our environment, with 5.4 trillion cigarettes produced across the globe each year.

LoveWhereYouLiveBC.ca fosters neighbourhood pride through litter reduction and eco-stewardship initiatives.

We began from a need for
​ social responsibility and a
Neighbourhood Small Grant from the
Victoria Foundation 
and the 
Vancouver Foundation
in 2015


 Picture
Our Vision
Living litter free in our parks and
public spaces.

Our Goal
Stimulating Social Responsibility and
Eco-stewardship through innovation. 

Our Mission
To lead the behavior change that
eliminates litter.

who we are

Sonora saved the day and continues to pull rabbits from a hat as a solution provider. Sonora is Co-Chair and a member of the Action Team
Colin is a Leader by example and has played a key role in the foundation and development of LWYLBC. Colin is a member of the Team and Community Liaison.
Michael brings the concepts to the forefront as an Event Organizer and  Chair. 
Jam One in the Can and the drive to eliminate single use plastics in tobacco products are his pet projects
Yvonne is a Founding Member, a Community Liaison and a part of the Action Team. Yvonne is our source of unstoppable energy.
Ngoc is our Trustee. She organizes our data and tracking. Ngoc is our Analytics Department and is a member of the Action Team
​
Tear Drop works with Colin and has been an active part of official events and informal planning sessions from the foundation